Rachel Brands Adams Publishing Group. Nov. 16, 2023
BELOIT – The 31st annual Downtown Beloit Grand Lighted Holiday Parade is set to parade through town the day after Thanksgiving, Nov. 24, from 5-8 p.m. beginning at the First National Bank Plaza at the corner of State Street and Grand Avenue.
The official event is presented by the Downtown Beloit Association and starts with live music at the bank at 5 p.m., followed by Santa arriving at 6 p.m. to perform the tree lighting and then the beginning of the parade at 6:15 p.m.
“To kick off the holidays, we wanted to have a cool, fun event for the community,” said Downtown Beloit Association Executive Director Shauna El-Amin.
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