Beloit Farmers Market

An award-winning community tradition, with vendors selling local produce, organics, baked goods, honey, jams & jellies, bedding plants, fish, meat, eggs & cheese, fresh flowers, artisan crafts, scents & skin care. Find what produce and fruits are in season.

Download our 2026 Winter Crafter & Farmers Market Brochure, or stop at our Information Booth for a copy. Click here for an interactive map that will show you if your favorite vendor is in attendance this week!

Get your reusable bags for just $5 and Beloit Farmers Market stickers for just $3 at our Information Booth or office. Also, check out our 50th Anniversary Bag for just $10!

Click here to watch our 2025 market video.

*Please note: pets are not allowed at the market.

Become a vendor at the Beloit Farmers Market

Outdoor Market

Saturdays,
May – October
8 AM – 1 PM

Indoor Market

Saturdays,
November – April
9 AM – 12 PM

Location

State St & Grand Ave
Downtown Beloit

Know Before You Go

Rain or Shine
No Pets

To provide community members with additional access to affordable and healthy foods, the Downtown Beloit Association Farmers Market is partnering with SSM Health and Wisconsin Nutrition Incentive Network (WINI) to support the ‘Double Up Food Bucks’ program for a second year in 2026.

The Double Up Food Bucks program encourages community members who receive Supplemental Nutrition Assistance Program (SNAP) benefits to purchase fresh produce by providing a dollar-for-dollar match to their SNAP spending–up to $20 per week—for purchase of fruits and vegetables from local vendors.

Many Beloit Farmers Market vendors accept SNAP and Double Up Food Bucks tokens, which can be received at the Beloit Farmers Market information booth, as a form of payment.

“SNAP tokens act like cash and can be used to purchase SNAP-eligible items such as fresh produce, baked goods, eggs, honey, and more at the market,” said Downtown Beloit Association Executive Director Shauna El-Amin. Double Up Food Bucks tokens can be used to purchase fruits and vegetables.

“This program is a win for everyone,” added SSM Health Community Health Director Megan Timm. “We are supporting local farmers and providing fresh groceries to those most in need.”

Beloit Farmers Market hopes that the SSM Health seed money for the program will help to grow a pot of Double Up Food Bucks to meet community need. Additional local businesses and individuals are encouraged to contribute – all donations, big or small, make a positive difference.

Beloit Farmers Market Impact 2025

A few things to note:

Our average visitor count is 5,913 each week with a total number of visitors for the year 153,738
45% of visitors attend the market every week or every other week, while 27% visit the market monthly
43% of visitors are from Rock County, 20% were from Winnebago County, and 30% from further out, in Illinois and Wisconsin. Others were from further regions.
Average amount spent at the market is $43.37 per attendee with a total estimation of $6.7 million in sales, an increase of 15% over 2024
Average amount spent at downtown businesses is $18.84 per attendee with a total estimation of $2.9 million in sales

Beloit Farmers Market Dates (Saturdays)

Outdoor Market
May – October
8 am – 1 pm

Indoor Market
November – April
9 am – 12 pm

Frequently Asked Questions

How do I become a vendor?

If you’re interested in selling at the Beloit Farmers Market, contact the Downtown Beloit Association to learn more about availability, requirements, and the application process. Contact Us

Is the farmers market open if it rains?

Yes. The outdoor Beloit Farmers Market is open rain or shine during May-October season.

Are pets allowed at the Beloit farmers market?

No, pets are not allowed at the market. Service animals are welcome in accordance with applicable accessibility guidelines.

Do vendors accept credit or debit cards?

Payment options vary by vendor. Some vendors accept credit and debit cards, while others may be cash only. Shoppers are encouraged to bring multiple payment options. Please check out our brochure or vendor profiles below.

Are there food trucks at the market?

Yes. The Beloit Farmers Market features food trucks along with local produce, baked goods, meats, cheeses, flowers, and more.

Are restrooms available?

Yes. Restroom options are available at the market. Check the map or stop by the Information Booth for the closest locations. Port-A-Potties are available in the parking lot behind Bushel & Pecks.

Is the farmers market accessible?

The market is held in Downtown Beloit and is designed to be easy to navigate for a wide range of visitors. For specific accessibility needs, stop by the Information Booth or contact the Downtown Beloit Association before your visit.

Is the farmers market family-friendly?

Yes. The Beloit Farmers Market is a family-friendly downtown event with local vendors, food, entertainment, and free children’s activities on most market days at Bank First Plaza.