Small shops serve up big changes this year

by Hillary Gavan, Beloit Daily News – December 22, 2020

It’s been a unique holiday season for retailers, as small shop owners try
their hand at technology and toss in the occasional cocoa bomb as they work to
compete for customers with the big online giants.
At Pizzazz Gift & Apparel Boutique, 313 State St., owner Christine Drake launched the
store’s first website this holiday season at pizzazzbeloit.com. She also started hosting
Facebook live shopping events and started making deliveries all in attempts to
capture shoppers in the competitive and an increasingly online world.

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