Haute beauty business empire expands in downtown Beloit

By Hillary Gavan, Beloit Daily News – February 10, 2022


BELOIT—Annētta Michelle McBain is not only bringing beauty to her clients, but is beautifying Beloit’s downtown as her new businesses continue to expand and draw in clientele from around the country. 


McBain, a wife and mother of three from Rockford, was in the radio business before she started pursuing her dream of having her own business. She had suffered from adult acne when she started studying skincare and became an esthetician. Soon, she launched her own makeup line and found her services were increasingly in demand. 


“It was a huge awakening in me. I never felt so alive in a career aspect. I was on fire with passion and couldn’t stop doing makeup applications,” she said.


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