Holidazzle returns to downtown Beloit

For the 20th year, Holidazzle is being held in Downtown Beloit.


Downtown Beloit Association Executive Director Shauna El-Amin says it’s held Friday, December 1st, and more than 25 locations in downtown will stay open late for people to do shopping, take trolley rides, and get their photos taken with Santa.


El-Amin says events like this are huge for businesses, as several thousand people come to events like this, and it benefits the locations as well as the consumer who can get their holiday shopping taken care of.


A downtown Beloit coupon book will also be available for purchase for $10.


WCLO, Nov. 27, 2023